Youth To The People, Announces first ever brand voice : Omar Apollo
Youth To The People, the pro grade vegan skincare and lifestyle brand known for its innovative superfood and science-backed formulas, is proud to announce Grammy-nominated singer and songwriter Omar Apollo as its first ever voice of the brand.
Apollo a longtime fan of the brands cult favourit superfood cleanser- will go on “on air” as the voice of Youth To The People from July 20th with the re-launch of its Superfood Air -Whip Moisture Cream. Stepping up to the mic in the brands bestselling cleanser, Air -Whip, and upcoming category-expanding launches.
“I’m so excited to be the first brand voice at Youth To The People, I’m inspired by the brand and everything they bring to the skincare industry and beyond. I’m looking forward to sharing more about the products, that I love and use everyday!”
Through upcoming digital and offline experiential campaign moments to be announced, Apollo will explore the mindsets of healthy skincare and radical acceptance - pillars that guide the brand in every decision they make-and how our connection to that mentality within our daily rituals can shape our future selves and serve as unconventional platforms for authentic expression, wellness and creativity. “We have always been inspired by Omar’s creative talent and connection to his community,” says Greg Gonzalez and Joe Cloyes, brand founders. “He lives his truth and brings authenticity to everything he does, and through that inspires others to the same . Beyond product, this is one of the most important missions of Youth To The People. We are so exited to welcome Omar as the first voice of the brand”
This year, YTTP expanded globally, recently launching in the UK with its first -ever retail experience in London. The brand has plans to enter into new skin and lifestyle categories as it grows its community worldwide. “Omar is a powerful yet relatable voice of his generation and shares many of the same values,” says Gouzelle Ishmatova, Global Brand President. When we learned he was a fan, we naturally gravitated toward a long-term partnership to truly integrate and realise his unique vision alongside ours”
