CHIVAS AND STEFFLON DON BRING THE SUMMER VIBES WITH LIMITED EDITION CHIVAS 12 DROP
Inspired by her upcoming debut album ‘Island 54’, Chivas 12 x Stefflon Don celebrates the star’s unique and inspirational path to success.
Blended Scotch whisky Chivas, is giving fans the opportunity to drink like a ‘Don’ this summer through a limited edition drop of its classic Chivas 12, in partnership with one of the hottest names in rap - Stefflon Don. Continuing its commitment to inspire the next generation of Scotch drinkers from around the globe through its ‘I Rise, We Rise’ campaign, Chivas has teamed up with the iconic artist, to celebrate those who are redefining success and elevating their crew along the way. Inspired by the rapper’s highly anticipated debut album ‘Island 54’, the limited edition Chivas 12 x Stefflon Don updates Chivas 12’s iconic design with a tropical twist that reflects the album’s island theme. Palm tree illustrations in splashes of bold blue and hot pink are complemented by legendary Chivas gold across the design, uniting the artist’s trademark energy with the Scotch whisky’s bold style. The design is completed with the addition of the rapper’s signature in a striking neon font.
““Everyone knows I’m a fan of Chivas, so I’m glad the news is finally out there that we’ve teamed up to drop our own bottle inspired by my new album. Island 54 is a celebration of the diverse cultures and artists that inspired me on my journey, and this is what our collab is about. It’s more than just whisky and music, it’s about us sharing the same ethos around working together to carve your own path to success and celebrating the melting pot of cultural influences that inspire us to create something unique. The design is also pure summer vibes - the label, the colours, the artwork – everything about it is a true work of art and only the start of our journey – watch this space!””
As tastemakers in the drinks and music industry respectively, with a shared commitment to leaving a legacy, the limited edition drop is the latest move in the ongoing partnership between Chivas and Stefflon Don, with more activity to be unveiled in the coming months. The collaboration celebrates those who, through teamwork and dedication, have boldly carved their own path, reaching new heights and rewriting the rules for the next generation.
Nick Blacknell, Chivas Global Marketing Director, said: " At Chivas, we believe the journey to greatness and success tastes better when achieved together and this ethos is something that Stefflon Don lives and breathes within her life and career. As a global powerhouse of the music industry, Steff has changed the game, working together with her close-knit team on a collective journey to create fresh paths to success not only for herself but also a new generation of artists showing that success is built not by one person, but by many. We’re proud to bring Steff even further into the Chivas family by introducing our limited edition Chivas 12 to her legions of fans.”
To celebrate the ongoing collaboration, Chivas has worked with Steff to create a luxurious cocktail inspired by the musician’s favourite flavours. The refreshing cocktail titled ‘The Don’* blends fruity, tropical flavours of pineapples, berries, and lime with the smooth, rich, and generous taste of Chivas 12. Chivas 12 x Stefflon Don drops 15th August via select retailers. For further information, and to stay up to date with all the latest Chivas news, visit www.Chivas.com or follow us on Instagram @ChivasRegal.
