Dr. Martens will unveil its future vision: New innovations, new stories, and new purpose for the next generation under their new platform “Made Strong”.

Strength has been engrained in Dr. Martens since the boots first rolled off the production line in 1960. Made Strong — with durability and resilience stitched into every footstep. Their footwear was adopted and worn loud: made to work, dance and play. A subcultural heritage built by workers, musicians, and activists whose legacy empowers new wearers to feel stronger every time they lace up and walk out the door.

Their boots and shoes are still Made Strong. But a new generation of wearers is rebuilding what strength means for them in a changing world. No longer closed-off or tough. Now fluid, creative, and inclusive. Defined by open communities and relentless optimism. The courage to make change and find power in vulnerability. The rebellion in radical self-expression.

Launching in October, Made Strong celebrates the resilience at the heart of the brand — stitched into footwear and brought to life by their wearers. Inspired by the brands emblem of enduring strength, the 1460 boot, Dr. Martens bring together a vibrant cast of 14 young people for 60 seconds to talk about what strength means today.

From Motherlan, a multidisciplinary skate crew who are defining the influencer of the Nigerian skate scene on the world, and challenging misconceptions about skating in Nigeria. To Niko Rubio, Californian-based first-generation Mexican singer-songwriter, whose music allows her to own her heritage and represent her culture and her generation. Each individual delves into their own unique story of resilience and new wave of strength. This collective strength of the global communities are set to be celebrated this October, through a showcase for the creative potential. Kicking off in New York, ahead of London and Tokyo.