The GANNI x New Balance Fresh Foam Trainers
Danish fashion brand GANNI is giving a first look of the New Balance Fresh Foam Trainers with : unique GANNI twist in two colorwavs. The collaboration launches on Wednesdav. November 20th at 10am CET. and will be available globallv at GANNI.com. NewBalance.com and a select number of GANNI flagship stores and retailers. This long-standing collaboration between GANNI and New Balance reflects their shared commitment to creativity and a passion for pushing boundaries. Building on the success of their previous three collaborative capsules, the new collection promises to embody the essence of both brands while introducing fresh, bold GANNI details.
For the campaign, GANNI once again teams up with Brooklyn-based New York Times cartoonist Suerynn Lee. Lee illustrated animated scenarios bringing to life a humorous campaign inspired by a fictional GANNI Girl, her favourite sneakers and her four-legged best friend. The campaign can be spotted on billboards in key cities across Copenhagen, London and New York.
““We’re thrilled to launch this collaboration with New Balance, where the energy and concept of movement truly take centre stage. This collaboration continues to inspire us, and I love the creative freedom and mutual respect it represents. Our take on the Fresh Foam Trainers captures a spirit of freedom, individuality, and joy-a lifestyle sneaker that’s perfect for everyday wear. We’ve brought that sense of playfulness into the campaign, and I can’t wait to see how people make it their own.”
Reimagined with a distinct GANNI spirit and highlighted by an energetic and dynamic colour palette, the Fresh Foam Trainer lifestyle sneaker launches globally in two colourways: racing red and black, and a futuristic silver and pink. Designed with dramatic cushioning and flexibility for support and breathability, these sneakers are made with 100% recycled polyester in some of the internal components* of this product. *Internal components, as used herein, consist of structural parts of the shoe including linings, reinforcers, bindings and the insole board. They also feature signature GANNI × New Balance logo details and GANNI's staple Butterfly logo charm at the laces.
The GANNIx New Balance Fresh Foam Trainer sneakers retail pricing of 170 USD / 1,400 DKK / 180 EUR / 155 GBP.
