PUMA REINVENTS AND REVOLUTIONIZES THE RS FRANCHISE
The bold look of PUMA’s 2022 RS embraces the future and honors the past. Herzogenaurach, Germany; November 3rd, 2022 – The original RS franchise traces its origins to 1984 when PUMA endeavored to create a revolutionary new technology. The PUMA RS (Running System) was the world’s first wearable sports product, and the world’s first smart shoe.
The RS’s built-in computer aggregated data, translating it into metrics that allowed runners to become faster, more efficient, and more competitive. Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more.
Now for 2022, PUMA continues to build on the RS legacy. Meet the leaders of this new guard: the RS-X Efekt, RS-X Drift, and RS-X 3D.Designed with archival inspiration, the 2022 RS-X franchise is the frontier of PUMA’s FASTER mantra, represented with a renewed design expression through bold new colors, modern details, and high-tech accents. Infused with a new design language that emboldens the innovations represented by RS, the RS-X Efekt, RS-X Drift, and RS-X 3D are coming soon.
“Our approach allows us to blend decades of cultural references, and we found that working this way can create a product that is both innovative and authentic to PUMA,” said Daniel Taylor, Head of Design, Sportstyle, PUMA. “By recontextualizing our archive, the RS franchise should evoke a sense of familiarity in people, even if they can’t quite figure out exactly what archive shoe those elements originate from. With RS, our goal was to establish a flagship shoe to embody our FASTER mantra.”
In cooperation with PUMA’s visionary, ambassador, consultant, and designer Skepta, the 2022 PUMA RS-X collection will start to arrive in November 2022.
