New Balance x JD Sports 530 Campaign ft. TSHA Get the BBC Radio 1’s Breakthrough Artist of the Year’s look with JD Sports.
The JD x New Balance present the iconic retro-inspired 530, worn by TSHA. Renowned for being fearlessly independent with a unique style and an unwavering love for the 530, TSHA x 530 just makes sense. Best known for her eclectic and emotive sounds that create waves worldwide, TSHA shot to fame on independent radio shows and closed 2022 with the release of her debut album ‘Capricorn Sun’ and an Australian tour. With a confirmed global run of festivals including the highly anticipated Coachella, TSHA shows no signs of slowing down, making the classic New Balance OG running shoe her perfect match.
Teisha Matthews, known best for her famed moniker, TSHA, is renowned for her eclectic, emotive and intricate sound that has the ability to transcend boundaries. The former dancer turned Producer cut her teeth at local nightclubs and on independent radio stations such as Worldwide FM and Rinse before turning her hand to production. 2022 saw TSHA release her debut album, ‘Capricorn Sun' to critical and commercial acclaim making her one of the most in demand DJs to emerge from the UK in recent years.
She was named Breakthrough Artist of the Year by BBC Radio1, playlisted with SirusXM, Radio 1 and 6 Music, performed at revered festivals such as Glastonbury, Lollapalooza and Portola, as well as debuting a headline sold-out set at Brooklyn’s famed Elsewhere venue. She closed out 2022 with a tour of Australia and in 2023 her trajectory shows no sign of slowing down as she works on her debut live show with a full run of global festivals already confirmed including an eagerly anticipated Coachella debut DJ set. With a Fearlessly independent, innovative approach, a unique style and love of the 530 TSHA and New Balance are a perfect fit.
