Clarks Presents "A Love Letter to the Rave" Celebrating the Legacy of the Underground Manchester Rave Scene
Clarks has launched their brand-new campaign for summer, ‘Sunset: A Clarks In Manchester Film’ which has been dubbed “A Love Letter to the Rave”, celebrating the legacy of the underground Manchester rave scene.
Shot by director, Glenn Kitson, the film is a fitting tribute to the era. Underground raves and super clubs like the Hacienda, inspired a worldwide dance movement, and Clarks can proudly say its shoes were often the footwear of choice for this free-thinking generation. In a new collection which accompanies the film, the iconic Wallabee shoe once again shines in the strobe light, landing in three vivid designs, each dedicated to individuality and freedom.
““I’ve always worn Clarks, Wallabees in particular. They’re a staple of mine. The brand has genuine authenticity in so many communities and cultures, and for this project we wanted to explore rave culture, especially up north. It was important to join the dots between the past and the present and to show how echoes of the past are just as relevant with the youth of today.””
Thirty years on from the rave, Clarks still believes that youth culture is a force for good in society. This Easter, the brand is teaming up with the Museum of Youth Culture to showcase some of their fascinating archive photography at the Clarks Originals Manchester store. Taking place from Wednesday 27th March to Monday 1st April, Clarks welcome visitors to view the showcase and celebrate the campaign, in addition to bringing along their own artefacts for scanning and further contributing to the archives.
RAVE RENAISSANCE - The Rave era is captured in soft suedes and fun graphic effects that give the wallabee shoe a fresh free- spirited feel for summer.
DAISY COLLECTION - De LaSoul once pronounced “This is a Daisy Age” on their multi-coloured seminal album “3 Feet High and Rising”, and this season Clarks embody that sentiment on a pair of head-turning floral Wallabees. For this exclusive verison of the Originals icon, the daisies are embroided directly onto the suede uppers, lined with micro suede. Finished with two obs!
SWIRL COLLECTION - A wavy print design inspired by the graphic imagery on psychedelic posters from the rave scene adorns the upper of the suede version, and across the sock bed. The bold colours viberate against each other to create movement like a psychedelic vision, so a special fob adds a finishing touch to the concept.
YING YANG COLLECTION - The Yin-Yang effect design gives this icon a fresh, free- spirited feel. Earthy colourways lend themselves to versatile styling, while the inimitable crepe sole keeps every step rooted in timeless Originals DNA. For a finish that stays grounded in the details, the distinctive logo fobs enhance each pair - including one topped with an embroidered daisy to instantly bring about the summertime state of mind.
Shop new collection here
