BOY LONDON JOINS A CREATIVE ALLIANCE WITH PLAYBOY FOR A NOSTALGIC RETURN TO THE RAVE ERA WITH NEW COLLABORATION

BOY, London's very-own iconic fashion label known for its rebellious and avant-garde designs, is thrilled to announce a groundbreaking collaboration with PLAYBOY, the legendary lifestyle and entertainment brand. As the brand makes a fashion resurgence, this unique partnership brings together two iconic entities to create a captivating clothing collection that merges BOY LONDON's edgy aesthetics with PLAYBOY's timeless allure. 

The BOY LONDON x PLAYBOY collection showcases an exquisite range of garments and accessories, perfect for individuals who appreciate bold fashion statements. The collection draws inspiration from both brands' rich histories, combining classic elements with a modern twist to deliver a captivating and provocative line. Both Playboy & BOY are iconic brands with strong and identifiable graphic icons, and both have a strong 1970s heritage. 

The Playboy slogans "All Welcome" and "This Club is for All" echo the BOY London sentiments of inclusion.

The official campaign, as well as the collection, nods to New York's infamous Studio 54, a nostalgic reference that aims to combine the multi-genre history of BOY, from punk to new romantic, with a retro '70s feel-good vibe. The highlights of the collection are the points where the cultures of both brands meet conceptually and offer a new and interesting twist, a totally original spin on established branding. Quilted co-branded jackets, the appearance of the Playboy bunny lasered onto denim, embossed bunny heads on the backs of biker jackets, and tiny BOY & Playboy logos hidden in the pinstripes of suiting fabrics. The juxtaposition of sophistication and irreverence makes these suits a standout choice for those seeking a unique style.

For those looking for casual yet statement-making pieces, the collection offers an array of graphic t-shirts and hooded jumpers. Created from premium cotton, these garments boast eye-catching designs that blend BOY LONDON's rebellious spirit with PLAYBOY's iconic imagery.  To complement the clothing range, the BOY LONDON x PLAYBOY collaboration extends to a suave selection of accessories. From statement rings to luxurious silk scarves and cufflinks, these carefully curated accessories add an extra layer of sophistication and style to any ensemble. Each accessory is meticulously designed to reflect the essence of both brands, creating a seamless fusion of rebelliousness and refinement.

The BOY x PLAYBOY collection will be available at select BOY flagship stores and online at boy-london.com on Friday 14th July 2023