LOANHOOD

ALL SMILES! The Future Of Fashion Is Rental
Editorial — Interview

Fashion rental is a relatively new concept, but not a complicated one. The clothes industry is over saturated with fast fashion, throwaway seasons and too much needless waste. In step LOANHOOD. It’s pretty simple: the clothes in your wardrobe can be rented to make cash, reduce waste and help others feel as good as you did wearing it. As if that wasn’t enough the team is committed to giving new designers a platform to share their creative visions through renting. So whoever you are, whatever you do, if you got clothes, now is the time to make some cash, save the planet and fight back against fast fashion.

LOANHOOD is all run through a handy app and has recently launched with a killer 'ALL SMILES' campaign. Encapsulating the idea that you can share a smile, like you share your wardrobe. They aim to create a community of borrowers and renters who want to loan a look for everyday, not just occasion wear. Making fashion accessible for all.