CREATIVE CONVERSATIONS:
JESS COCHRANE
This summer, TIRADE WORLD has come together with INKD to champion creatives from London, focusing on female artists with exceptional unique artistic talent. Using the CÎROC’s new limited-edition bottle Summer Citrus as a canvas, both hand-picked artists have created unique bottle designs,
Jess Cochrane is a contemporary visual artist, whose pieces focus on feminine beauty illustrated through the application of paint over photographic images.
jess's work sees her blending the history of art, design and advertising whilst also challenging women’s roles within society, pop culture and consumerism. Created using mixed multimedia, Jess’ design embodies freedom, happiness and the idea of a having a good time; it breaks the barrier within an overly depicted idea of perfection.
Interview By SOPHIE EMMETT
Edited By CHARLOTTE ROSIE CREIGHTON
Track > Weekend Love - @djyukimusic Dante Klein / Laura davie
Hey Jess, how are you today?
I’m feeling good, as it’s a Monday, this feels like a nice way to start my week, doing an interview in my studio with some friends!
So you’re originally from Australia what made you move over to London?
Well…. a British boy! (it’s not a lie) But actually, there were a lot of things that just aligned and it made sense to move. Once I’d had a taste of London life, it was like no turning back, it’s the best city, perhaps even the best in the world, arguably, but in my opinion, it is!
Is there anything that you’re missing from home?
Ah, the sun!! But hey it’s ok as we have this summer citrus vodka and it’s bringing the summer vibes.
Currently, you are having your 2nd show here in London at Rhodes gallery, A woman by another name, how is it?
It’s going really well, it’s really nice for this to be my second show with my gallery too. It seems to be really well received, as I am not there every day, however, I’ve been getting tagged on Instagram, so it’s been so cool to see so many people coming through and enjoying the work. I feel really lucky that there is such a positive response to it.
It’s a collection of 32 images, was it always going to be such a big collection?
Hahaha no, it’s just I ended up having so much time to make it. You know last year, we’d been talking about my next show and I ended up starting the series around December and it was going to be June/July that we did the show. So in terms of making the work, I ended up with a lot of time to think about it, mull over it really and once I started making it, I didn’t stop.
When I paint, my process is usually to shoot a portrait, then print out several images from that shoot, so I end up with multiple images from that one person. So it ended up being like, a few final pieces but working out what would fit in the gallery and mulling the selection down to a nice curation. So yes the entire body of work is 32 prints, yet in the exhibition, we are showing 27 of them.
Wow, is it hard to make the final selects?
I don’t know-how, well I kind of do, I feel like you inherently know when something is complete or you just run out of time and are like ‘this is what I have’. In terms of finishing a painting, you just know, you have your recipe, that you’ve created over time and once you’ve added all those elements you know when it’s ready, you also develop a trained eye.
This collection feels vulnerable in terms of nudity, but strong in its convictions, challenging women’s perceptions in society, how did you form this series?
So in December when I started this work, I ended up going to the Rijksmuseum in Amsterdam for my birthday, which was fun. I ended up looking at 17th-century artwork and these Dutch masters, how there is the use of body language and symbolism In terms of flowers, food and how all these things are interacting with each other to tell the viewer a story. Like if there is a woman in a painting with a dog, that is a sign of promiscuity, essentially a lot of the symbols within paintings of women, are just patriarchal and bullshit. So in context to the modern-day woman, I wanted to revisit symbolism and body image, flipping the ideals on their heads. I’ve found it really interesting looking at anatomy and how it’s developed and evolved throughout history, as women obviously have grown to have a voice. The ideal of holding power over our own bodies, instead of allowing the male gaze to make decisions for us.
What is your usual process when it comes to creating a collection, do you begin with a sketch/plan?
Well I never really sketch, as I paint over photographers and whenever things are too meticulous, I find that it just doesn’t work. It’s funny, as my ideas can start from procrastinating. However I also find inspiration in going to different galleries and just my everyday life. I like to question the things around me, like I am such a consumer, I love fashion and pop culture, love living in a big city and I think inherently as an artist I have been trained to question why these things around me exist. So it’s just a matter of living my life, asking myself questions and then looking into history on why they came about. Then my job as an artist is to comment on it. I will begin with the photography stage, which involves editing and printing, then the painting so like 3 stages.
Your models are just people, is there a selection process when it comes to your subjects?
Well, it’s honestly who I vibe with. I don’t ever seek out agency models, as I am not here to re-create an editorial campaign, I am here to meet and work with real people. I am mostly finding people through friends, Instagram, perhaps even at a party, lunch or even an event. If I get along with them, I will just ask, however, I also have a lot of people now asking me, if I could paint them, which is really nice and quite an honour as people are putting trust in you, as it is quite a venerable moment in front of the camera, It’s an empowering experience and it’s different to shooting with men in the room, as I can imagine when there are men in the room, it would make you feel very sub-conscious. As when you come into my studio, you take your clothes off and then just hang out, (you can keep them on) but the whole environment is one of comfort and for the nudity not to matter. It’s a purposeful time of women hyping one another up and feeling safe within the space.
Why were you excited about this collaboration with us, INKD & Ciroc?
Well firstly Ciroc is a globally recognised brand and when you’re out on the town, I feel like it’s definitely a bottle you not only see but recognise instantly. It feels like a staple of popular culture and having such a fascination in that and being able to question and look at this area, within my work and collaborate with a brand that is within the culture, is super special for me. l also love to keep photos, magazine clippings, clothing tags that have a cool design. So what makes this collaboration a really lovely project, is that we are giving the bottle a second life, as a vessel, sculpture or even a piece of art that you can feel proud to display in your home! It’s also good for the environment.
What was your initial thought process when it came to the designs?
I actually really love design, before I was an artist or even at art school I studied design and feel that the basis of my practice is heavily embedded in design and the way it structures our world. If you think about design, everything is a set of rules, based on a layout and if everything is a layout, that is invisible, yet makes all the difference. I find it so fascinating, how design plays a role in advertising and selling us things.
So it came about the same time I was making my most recent body of work and I was already looking at symbols and food.
My design is a little different to my normal work, as it has a collage element and uses mixed multimedia. As much as I like painting over things, I also like pulling things apart and re-constructing them, is also a really fascinating way to look at images, the way that we can kind of use creativity in the terms of photography art or even fashion, to embrace who we are, more or even disguise parts of ourselves, looking into the idea of being self-conscious or societal pressures, I think that collage is a really fun way to do that. So I took some of those elements and pulled them apart, through cut and paste.
What are you hoping your bottle design will evoke?
Well a good time, happiness a bit of freedom and the element of not feeling like you have to be so fucking perfect, I also think as well that we always see alcohol brands selling us this good time and a beautiful idyllic party but we are actually in a lockdown, within a global pandemic, so that looks very different to what we were originally advertised, we now have a deconstructed version of the dream we are sold and how does one make it more down to earth.
You’ve brought in your mediums of both paint & collage, have you always implemented this into your work & how did this way of creating come about?
I think it’s always kind of been there, I don’t know exactly how to tie the two together completely yet. However, I feel what I have done for this bottle design is more of an illustrator style than that of the fine art stuff. Back at university in my final year, the best advice I ever got from a teacher was ‘Draw from your every day..’ and question why those things are there and how you could make them all talk. So the one thing that I noticed was that I collect, well basically hoard fashion magazines, like Vogue because I adore the imagery. Another thing I realised was that I also love life drawing, painting women from life, which is the opposite of what you see in magazines. So how my technique started, was painting over the imagery in the magazines. It has since evolved from there into something more concise.
What advice would you give to a younger Jess about how to conquer the art world & finding your voice as an artist?
STOP CARING ABOUT WHAT OTHER PEOPLE THINK because it does not matter!! Oh, and the most expensive and important brushes are actually not the best ones to use. Don’t be afraid to try things, as it might end in failure, but it could also lead to something else and always be curious!!
Favourite spot in London?
My studio
Plans for summer?
Well I just had my flight to Italy cancelled… which isn’t so surprising but to be honest I am actually really enjoying gardening, it’s fun and wholesome, Pig (Jess’s dog) also joins me and digs the holes for plants to go in. Honestly not having to wear more than one layer of clothing is enough for me to have maximum enjoyment.
What’s your favourite summer cocktail?
Anything with Ciroc!
Bottle design by Jess Cochrane is sold exclusively via INKD - Click Here
SPECIAL THANKS
JESS COCHRANE
INKD
CÎROC
TEAM CREDITS
Creative Lead/ Producer — SOPHIE EMMETT @sophie.emmett
Photographer — GRAY BRAME @graybrame
Videographer — DHILLON SHUKLA @dhillonshukla
Makeup Artist — CHARLOTTE CREIGHTON @charlotterosiecreighton