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INTERVIEW: BNNYHUNNA
I meet Bnnyhunna one bright, rainy morning in Amsterdam. Quite limited by my touristic knowledge of the city, I've asked him to take me to one of his favourite places. The line outside eatery Chun snakes outside the door and across the canal, and we are impatient and eager to chat, so we wander briefly and land upon a narrow bakery nearby, where we find a quiet table upstairs. I'm not quite sure what I was expecting but Bnnyhunna’s soft-spoken nature and humility surprise me. Perhaps I was intimidated by his talent and was expecting a certain level of ego, but, dressed immaculately in all-black, he laughs and smiles generously as we talk.
Interview by PORTIA BRAJKOVIC
Hey bnnyhunna, how are you?
Good. I'm cold! Every time the season changes I get a little bit sick. I've been prepping for the album, doing some exciting stuff. A lot of video shoots, photo shoots, just creating the world that the music lives in. That's one of my favourite parts when making music.
YOUR VISUALS ARE SO MOVING AND COHERENT, AND PULL THE VIEWER STRAIGHT INTO THE WORLD OF BNNYHUNNA. DO YOU HAVE A LOT OF INPUT?
Yeah, and I work with people that I trust. Directors like Segraphy, Robin Van. Great directors and creative directors who know how to translate what I have in my head.
let’s backpeddle for a second - why music?
Wow. Such a simple but very deep question. I like to look at it like this: if I didn't make music, I don’t think I would be happy. There would be a hole in my life. I'm also busy with other creative stuff, but music gives me the most joy. It's very much my purpose.
So, is your family musical?
Yeah, that's where it started. My dad is a musician and my mum sings in a choir. It's in my blood. We go to church every week, I've played music there every week since I was 11. So, aside from making music, music generally has been a huge part of my life for so long. It's a recurring theme in my life.
Can you describe the bnnyhunna universe and sound in three words?
Hmm… can I explain it in colours? Red, yellow, and blue. Red, for the intensity. Yellow — mustard yellow—kind of soft, but still full. Blue is the coolness, the breeziness.
What inspires you?
My surroundings. I'm a very observant person. Sometimes it takes me longer to process things than normal people, but I think that's because I always try to express everything I experience in my music. It happens very subconsciously, so when I make something, it's only later that I find out it was an expression of something I was feeling earlier.
Also, artists that I look up to: Frank Ocean, Kanye, Nina Simone, Fela Kuti, Quincy Jones... the list goes on. I'm such a student of the game. I could name 100 artists that I look up to. It's more the craft and the personal 'thing' in their music that I enjoy; finding out how they translate their personal experience into music, not necessarily the music that they make.
When did you decide you were going to do music? Or was it more of a natural progression?
There was a moment I decided I didn't want to do anything else. I don't know… I suck at having normal jobs. So, what else?
I have a great support system that has seen me making music since I was an 8-year-old boy. It's good to be passionate, but it's also good to know what you should do, and what you shouldn't do. Early on, I realised music is what I need to do, not necessarily what I want. I don't have another choice. I feel like I’m a vessel of what God wants me to do here on this earth. I’m just a vessel for the messages that I try to spread through my music, like awareness about love, self-awareness, spirituality… emotional themes. Those things are bigger than me. I'm playing my part by just doing it. There's not enough artists focusing on these themes. They have more commercial goals. For me, it's not like that.
Like Cleo Sol - her music is so uplifting, and the messaging is so pure. It's important to be mindful of the things you consume.
Exactly, a lot of artists aren't intentional with what they're doing. It's funny that you mention Cleo Sol. At this point, she's one of the best doing that in that area. I went to the SAULT show at Drumsheds last year - it was so crazy. The best show I've ever been to.
Can you describe growing up in Amsterdam? What was it like being a creative child?
I always felt the need to do something different from what other people were doing. It started with the way I used to dress; whatever was in, I tried to combine that and make it look cool with what I was wearing. That was the early stages of me being creative in a way, watching how I expressed myself. A lot of my friends were involved in fashion; brands like Daily Paper and Filly pieces. A nephew of mine was one of their first employeees, so I witnessed the building of those brands and fashion houses. I was really blessed to be in that environment and to see how they were thriving. That helped me shape my creative vision as well. The way you dress is a big part of expressing your creative vision.
So, that was the first stage. I don't know how it translated into making music. It was really natural. I grew up with my parents making music. I gradually became aware of the vision that I had as an artist. I started out making music as a musician in a church. Then, I went on to produce for other people, and sometimes I didn't feel like there should be vocals on the instrumental. From then on, I went on to make my own songs. Everything fell into place. I started exploring all the things I like, like photography, poetry, and so on. I always liked those things, but I didn't have a concrete way to express them or hone them. Everything fell into place when I started making my own music.
You were raised in Amsterdam and have Ghanian heritage. How have these influences shaped you and your art?
In Ghanian music, there's a lot of minor and major chords that are mixed, which gives a melancholic feeling. They love mixing themes, different themes. They can be talking about heartbreak with a very happy instrumental. Just juxtaposing things, combining them, blending them; that's something I heard early on in Ghanian music. Also, the rhythms—the Highlife, Afrobeats— those are essential, and a big part of the music we make in Church. So, it's an understatement to say that my heritage is a big part. It's shaped me and how I look at music. There's a big Ghanian community in Amsterdam, so it felt like I was in Ghana sometimes. Just going to different shops, speaking to different aunties on my way, that feeling of warmth in Ghana was really here too when I grew up. Also, researching our history and pan-Africanism is something that really inspired me in making my music and how I look at things in general.
Talk to me about your creative process.
I don't know what I'm going to talk about or what the subject is until I start making the music. It’s very much exploring while I make the song, letting my mind explore whatever it feels and then connecting the dots after. I might start with a drum pattern, and then when the keys come in, it's like 'Oh, this feels like that one day when I forgot my keys and my mum was at work and it was raining, and I was standing outside.' Certain sounds take me back to specific moments, but it's not until I've created sounds that I know where it's leading me. It's very intuitive.
How do you deal with self-doubt?
I think everybody deals with it. The more you're a perfectionist, the more it can trouble you. I'm learning to let go of these thoughts, because when you're thinking, you're just thinking, you're not doing anything practical. It's not a waste of time, but a waste of energy. You could be putting that energy towards something else, something that makes you more comfortable and brings you back to the moment. Sometimes you need to take a step back and realise that. Although you're very passionate about music, there's still life to live.
Tell me about your debut album, Echoes of Prayer, out on 11th October.
I'm just excited, I want to get it out. I've been working on it for a year now. The process was heavy. I lost a good friend of mine, who was also my manager. He passed away during the process of making this album. And then I lost my harddrive which had 75% of the songs on it. So, there were moments where I was like, 'Am I still going to do this?' And then I reminded myself that I don't have to want to do this, but that I need to do this, and that brought me back. There's always some adversity when you're doing something big, but that’s just a reminder that what you're doing is big. I just kept pushing.
I was working on the album and didn’t have a name. I kept asking myself: ‘What translates the feeling I'm trying to express?’ I'm somebody that prays a lot. I'm a religious man. So, what if I treated all these songs as prayers, as a conversation with God? Then, I thought about how some things that are so important that you don't just see or hear them once, but they repeat again and again and again. They echo. And yeah, now we're here.
Is there a track that is particularly special to you?
Yeah. There's one song that really grew on me, that I wasn't going to put on the album. It's called 'Some Love'. I do more vocals on there. It sounds different to the rest of the songs, but also like it belongs.
Why is collaboration important to you? What does it teach you?
I love collaborating. Although I'm a person who loves to do things myself, it’s always better to have more brains. When everybody is on the same page and your vision is alike, and multiple people pour their heart into something, you'll always end up with something bigger than what you can make alone. Music is an outlet for the artist as well, to express or get rid of certain emotions - pain points, stress, maybe something that makes you happy. You can just put it into the music. It's like a black box - you can just put it away.
What did you learn in the process of making the album?
It taught me a lot about being a leader and making sure that you're always on it. It's such a big project: 12 songs. My last project was 4 songs. That leap was huge, but you learn a lot through the process and working with a lot of people; musicians, singers (they're musicians too, by the way), a poet, videographers, directors, quite a list of people. So yeah, it taught me how to be a leader, and how to be sure about everything you're doing. Even if you don't know what you're doing, you need to be clear about that. It's also taught me how to approach making songs. I wanted to make them bigger than the songs on my EP. Some of the songs on my EP were from my first batch of 20 songs. Now, we're 100+ songs further along - I've developed and my sound grew. I became more eclectic, drawing from different genres.
Flashforward 10 years. Describe your life.
Hopefully, I’m a few albums in by that time. I dream of having a label with different artists, just creating this—I don't want to say 'empire'—but a huge movement in music that fills gaps, takes over in places, gets rid of the gatekeepers. Just bring more space to people who have the vision but not the infrastructure. Personally, I want to be a better human. I hope that by that time I'm a father and taking care of my family. I have 10 years to get my mum out of her job and into early retirement!
What would we find on your Spotify playlist?
Khruangbin. I'm going to their show next week. Tyler, The Creator. N.E.R.D.
What do you do for peace?
Pray. Spending time with my family. Doing my thing. That's a treat.
What’s next for you?
Going on tour! And, I'm going to play support for Kokoroko. I'm also part of the band for a TV show called That's My Jam. That's going to be really fun. Then, LA for a couple months next year. I'm really curious to see what I find there.
ddd
THE ALBUM
Echoes of Prayer is an expansive and hopeful 12-track project that places Bnnyhunna comfortably among the great jazz minds of our day and age, like Rocco Palladino and Yussef Dayes. In ambition, depth, and quality, it far transcends what we might expect of a debut album. From the first listen, it’s clear that Bnnyhunna isn’t an emerging musician finding his way. His work is timeless and contemporary, yet reflective of all the layers of the upbringing of a deeply spiritual young man in touch with his Ghanian culture, and a keen student of decades of musical tradition.
Opener ‘Prayer’ sets the tone for the project. Grand, cinematic, and alive, Bnnyhunna pairs organs, saxophone, and expressive, repetitive chants, ‘hey, hey, huh, huh’. Halfway through the track, he strips away the layers and offers a more stripped-back, curious energy through live bass, Flume-like synths, and luscious layered vocals that prove Bnnyhunna can do the understated and the middle ground just as well as he can do the big and bold. Sultry and pensive, ‘Should’ve Been You’ is a standout from the album. Amidst a sultry bed of keys and saxophone, Bnnyhunna delivers understated vocals and reflects on a missed connection. ‘Sonder’ is a more lofi-leaning track, a quiet moment that sits perfectly after spoken-word interlude, ‘The Heart’, in which we hear the back-and-forth of two lovers navigating honesty and diverging paths as one sets off to pursue their career. In ‘Sonder’, soft female vocalisations set against soothing, jazzy piano chords invite in a synth melody, before giving way to a brief but uplifting hook, ‘You’re marvelous…You’re beautiful… You shine your light so bright…’ This is an album for evenings spent on the couch with friends (or a lover) with a bottle of wine and mood lighting at hand. More than that, it’s a vessel for deep self-reflection. In his debut, Bnnyhunna skilfully stirs optimism, inspires, and uplifts, and shares the questions and thoughts of a young man as he considers the beautiful world around him, but also within him.
Right before we leave, I ask Bnnyhunna one more question: 'What do you hope listeners take away from this project?' He takes a second to think, and then offers a simple but very fitting reply: 'Joy'.